Design Standards of Websites

Posted on July 9, 2012


Standards of websites are commonly termed as web standards. The term ‘web standard’ is generally used for the formal standards and other technical requirements that define and describe characteristics of the World Wide Web.

Following things should be considered in order to design standards of a website:


The foremost consideration that is very important is accessibility, which includes:

  • Providing equivalent substitutes to auditory and visual content.
  • Using mark up and style sheets properly.
  • Creating tables that transform gracefully.
  • Avoiding rely on color alone.
  • Ensuring that pages featuring new technologies transform gracefully.
  • Ensuring user control of time-sensitive content changes.
  • Using interim solutions.
  • Designing for device-independence.
  • Providing context and orientation guidelines.
  • Ensuring that documents are clear and simple.
  • Providing clear navigation mechanisms.


  • First think about who is your target audience.
  • Think about the best way to reach that target.
  • Consider that users may not be using up-to-date equipment.
  • Keep in mind that Internet publishing is publishing to the world.
  • Avoid using tough words, long sentences. Jargon, and big image files.


  • Get permission to use any text, image, or link.
  • Make sure all contents are original, or abide by the Copyright Act.
  • Always keep records of all permissions sought and received.
  • Attribute all copyright material with suitable wording.

Dynamic versus static content:

  • Dynamic information is newly-drawn from a database each time it is accessed. This is done on the website using Active Server Pages (ASPs) linked to existing databases.
  • Static information presents as it was created, and is only updated when you have enough time.

File management:

As the structure will be reflected in the URL of the pages, it becomes very important to keep your files in suitable directories.

  1. 1.      File and folder names:
  • Do not use spaces or punctuation, however, underscores “_” can be used if needed.
  • Use all words in lowercase.
  • Always use valid and meaningful names.
  • Make sure to use the correct extensions when in the template.
  • Use index.asp instead of default or home or any other.
  • Give your files and folders logical names.

How your URL will look is represented by your file structure. Keep all files in a folder (directory) and the only “hanging” file should be your index file. Also, delete files if you are absolutely sure that you will never need them again.

  1. 2.      Backup and restore procedures:

When editing web areas, you need to follow correct procedures. Moreover, store images in a folder (directory) named ‘images’ with your web.

  1. 3.      Check your page regularly:

Check your page regularly, both whilst editing and even after it has been published.

  • Check links.
  • Check contents, especially static pages.
  • Evaluate against other areas of the website and delete replaced material.